The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.More>>

The World Health Organization (WHO) has set its sights on your pint glass, deciding that alcohol is a critical global medical issue, and that combating alcohol abuse requires harsh new restrictions on even the most moderate of drinkers.More>>

Three states recently rejected legislation requiring ignition interlocks for first-time, low-BAC drunk driving offenders: Maryland, Kentucky and Iowa.More>>

The California Music and Culture Association launched last week to serve as a political advocacy group dedicated to helping the nightlife and entertainment community in San Francisco.More>>

Empower team members to check identification, no matter what their position. Make sure they know how to do it thoroughly with these five steps.More>>

Hooters and Royal Caribbean International took home the VIBE Vista Responsible Alcohol Service Awards. Congratulations to each for outstanding commitment to responsibility!More>>

Wine & Spirits Wholesalers of America President Craig Wolf urged Congress to support “The Comprehensive Alcohol Regulatory Effectiveness Act” (CARE Act).More>>

The Distilled Spirits Council urged the Obama Administration to passnew alcohol labeling requirements to include basic dietary information on the labels of all beverage alcohol products.More>>

To keep today’s sophisticated clientele, you must make a great product and present it with flair. And behind the scenes, you have to work your costs, operations and training. Here's how.More>>

The It’s 21. Just Pass initiative reinforces that the legal drinking age is 21 and challenges high school students’ knowledge about the laws and consequences of underage drinking.More>>