Brown-Forman launched ourthinkingaboutdrinking.com in July 2009 showcasing its positions on several significant alcohol-related issues. More>>

St. Patrick’s day is a huge opportunity for finding your pot of gold, and with it just a few short weeks away, your Celtic-themed food, drink and entertainment elements should be well underway, but don't forget these crucial elements. More>>

Shining a light on the importance of responsible alcohol sales and consumption, Brown-Forman brings its “Our Thinking About Drinking” to life at the Nightclub & Bar Show. More>>

The New Year is a time to reflect on the changes we want or need to make, and a goal that should be on every operator's resolution list is responsible alcohol service. Here are a few resolutions to consider in the new year.More>>

Wish beat the odds and is celebrating its four year anniversary. The Texas Alcoholic Beverage Commission voted to adopt a change to the course requirements for alcohol server training. More>>

The AIP’s Charity Rating Guide keeps an eye on non-profits in order to ensure they are wisely spending the money they receive. That’s why the AIP’s recent downgrading of MADD to a “D” rating is so important. More>>

Here’s a good checklist from ServSafe Alcohol to keep handy as you make sure your employees are keeping your guests — and themselves — safe.More>>

We Don't Serve Teens is a national program dedicated to curbing underage drinking by reminding adults that providing alcohol to teens is unsafe, illegal and irresponsible. More>>

The partnership, Help Fight Hunger in Your Community, funded more than 1.7 million meals for people in need. One meal was donated for each bottle of ABSOLUT sold between April – June at participating stores, restaurants and bars.More>>

The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.More>>