Serve Responsibly

Server Responsibility columns, articles and press releases covering alcohol serving training. Important measures you can take to safeguard your business, your employees and your customers. Training designed to teach servers, sellers and licensees how to p


responsible service of alcohol
Take the Pledge to Serve Responsibly!   November 20, 2014

Join the Movement to Serve Responsibly! Take the pledge today and enter to win a customized responsible retailing training package. More>>

Granite City Food and Brewing Article
Granite City Serves Safe    September 2, 2014

The Minnesota-based chain took home the 2014 VIBE Vista Award for responsible service through an overhaul of all training throughout the company and a dedication to safe beverage alcohol service.More>>

Pernod Ricard News
Pernod Ricard USA Expands Responsible Consumption Program   May 22, 2014

To complement the global efforts of parent company Pernod Ricard, which were highlighted by the launch of the “Wise Drinking” digital application, Pernod Ricard USA has put into place a series of initiatives that support its ongoing commitment to responsible consumption.More>>

Dance More, Drink Slow News
Heineken Officially Announces their Dance More, Drink Slow Campaign   January 10, 2014

Heineken officially announces the launch of ‘Dance More, Drink Slow,’ a partnership with world-famous Dutch DJ Armin van Buuren to make moderate consumption aspirational.More>>

Bartender Article
Alcohol Accountability Behind the Bar   June 4, 2013

Bar and nightclub operators often overlook one of the most important components in ensuring long term success and growth; limiting liability and eliminating exposure to potential lawsuits and violations. More>>

Industry News News
NTSB Recommends Lowering Blood Alcohol Level    May 14, 2013

The National Transportation Safety Board voted to recommend to states that they lower the blood-alcohol content that constitutes drunk driving.More>>

News
18th Jack Daniel's/USO "Toast to the Troops" Care Package Stuffing Party Set For Fort Hood, TX   August 24, 2012

Military spouses, Jack Daniel's employees and USO volunteers will come together at Fort Hood, TX, on August 28th to stuff 7,500 Care Packages for our servicemen and women serving overseas. More>>

Bottle Service Article
Bottle Service Under Scrutiny    July 12, 2012

Recently, a well-publicized brawl at a basement club left a trail of broken glass and an ensuing paper trail of lawsuits and possible changes in the rules governing nightlife and bottle service. Operators around town are fearful of possible regulations on the sale of bottles which are, for most,...More>>

Guy Smith, Executive Vice President, Diageo Corporate Relations Article
Striking Back At "Alcophobes"   May 29, 2012

Guy Smith, Executive Vice President, Diageo Corporate Relations, created quite a stir recently at the Responsible Retailing Conference by accusing "alcophobes" of bogus scientific studies designed to demonize beverage alcohol. He discusses why the industry is pushing back.More>>

Donna Hood Crecca Article
Threat Alert: Junk Science, Taxes & More   October 25, 2011

Alcohol has its enemies, some residing in the U.S. government and using taxpayer dollars and junk science to further restrict the sale of a legal product. More>>



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