Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer, announces the newest addition to the Evan Williams Bourbon family—Evan Williams Apple Orchard Seasonal Liqueur. More>>

On May 3, Jägermeister will debut a television and 360° advertising campaign in the United States. More>>

Hiram Walker, a brand known for both its traditional and innovative line of premium liqueurs, schnapps, brandies and triple sec, will be releasing a new flavored imitation liqueur, Hiram Walker Whipped Cream Imitation Liqueur, this June. More>>

Bärenjäger Honey Liqueur, the original honey liqueur, has announced the brand’s first line extension. Bärenjäger Honey & Bourbon is a blend of premium honey liqueur and Kentucky bourbon whiskey, made with pure honey and all-natural ingredients.More>>

Royal Dutch Distillers, a subsidiary of De Kuyper Royal Distillers, recently released a limited batch of Mandarine Napoléon XO. The Mandarine Napoléon XO is available in a luxury edition and a very limited collector’s edition.More>>

I’ve been carping for years to anyone in the business who would listen that the cordial and liqueur market has lagged embarrassingly far behind as the cocktail renaissance bloomed.More>>

Pernod Ricard USA has announced that Becherovka was awarded the only Gold Medal in the liqueur category at the New York International Spirits Competition (NYISC).More>>

Liqueurs and cordials have a very high rate of success in the hands of the right bartenders, attracting guests and keeping them on their barstools. It’s more important than ever to evaluate where, how and why liqueurs work in your operation. More>>

Southern Comfort announces the launch of Southern Comfort Fiery Pepper, a fierce fusion of Southern Comfort and Tabasco brand pepper sauce. More>>

Products news from spirit & beverage companies including Stolichnaya Chocolat Razberi Vodka, Hiram Walker Caramel Apple Liqueur, Finlandia Raspberry and Redberry Vodkas, Bacardi OakHeart and High Liquors Premium Spirits. More>>