Product + Promotion News From Spirits + Beverage Companies on: Casa Noble Tequila, Glenlivet Nàdurra Triumph, Buffalo Trace Collection, Tequila Ocho, Cold River Vodka and Rum Chata.More>>

Product information on: Kahlúa Coffee Cream Liqueur, Laphroaig 18 Year Old, Absolut Boston, Golden Anniversary Parker’s Heritage Collection, Hiram Walker Seasonal Liqueurs and Boca Loca Caipirinha Mix.More>>

Jim Beam to focus resources on other marketing platforms that directly impact the end consumer.More>>

Instead of one special day, people around the world can celebrate Jack Daniel's 159th birthday for the entire month.More>>

The cookbook features firehouse-favorite recipes to benefit Golden State firefighters and their families.More>>

Bourbon is whiskey Americans can relate to. You don’t need a refined, well-educated palate to appreciate its assertive character.More>>

Throughout September, Americans can officially celebrate National Bourbon Heritage Month, honoring the famed spirit from Kentucky.More>>

To honor America’s native spirit, we’ve compiled a quick list of bourbon-based cocktail recipes to put a spin on the legendary spirit.More>>

According to a consumer survey released today from Beam Global Spirits & Wine, Inc., Americans believe “Bourbon on the Rocks” best captures the heritage of Bourbon, “America’s Native Spirit” as declared by the U.S. Congress in 1964.More>>

The #1 bourbon maker salutes our military together with HMS Host to support Operation Homefront with a specialty cocktail at airport bars and restaurants nationwide.More>>