Beer

Information on the latest in beer, including expert advice and interviews on beer trends.


Applebee's draft beer Article
Applebee’s Draft Beer Initiative   January 25, 2010

The Applebee’s Draft Beer Optimization program has three goals: improved quality, reduced waste and improved margins. A year later, draft beer waste is down 50 percent and sales have increased.More>>

News
Diageo Airlift Provides Humanitarian Relief to Aid Haitian Earthquake Victims   January 15, 2010

An airlift by Diageo delivers 45,000 pounds of food and emergency supplies to Haitian communities. The Washington Redskins & Diageo will team up for second wave of relief.More>>

Yuengling Bock Beer Article
New Products: Muchote Tequila   January 13, 2010

Information on the following new products: Will and Dave Elger's Muchote Tequila, seasonal classic Yuengling Bock Beer and birth date verification calculator You Do The Math.More>>

Jeff Becker Article
Industry Mourns Jeff Becker   January 13, 2010

Beer Institute CEO Jeff Becker died on Jan. 7 following a long battle with cancer. A true beer guy, Becker served the Beer Institute since 1988.More>>

News
Beer Institute Announces Passing of CEO Jeff Becker   January 8, 2010

Beer Institute CEO Jeff Becker died Thursday, Jan. 7 of cancer. The following is the statement released by the Beer Institute Board of Directors.More>>

News
Fechtel Beverage and Heineken USA's Sober Driver Program Helps 15,000th Rider   January 7, 2010

Over 15,000 people in Jefferson City, MO are thanking the Sober Driver program, which provides free taxi rides home to adults after the consumption of alcohol beverages.More>>

News
Heineken Leverages UEFA Sponsorship in On-premise Channel   December 21, 2009

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

Samuel Adams Barrel Room Collection Article
The Brew (December 2009)   December 9, 2009

Information on new products: BrewDog Atlantic IPA, Samuel Adams Barrel Room Collection and Van Twee Belgian & Witte Noire Imperial Amber Wheat Ales.More>>

GuestMetrics Article
Special Report: Tracking On-Premise Drink Trends   December 9, 2009

Bars outperform other on-premise segments at the close of the third quarter, according to research from GuestMetrics provided exclusively to Nightclub & Bar.More>>

Best in Bar Management Article
Trend Watch 2010: What's Next?   December 9, 2009

To get a sense of what to expect in 2010, we checked in with various industry experts and asked for their top picks for new opportunities in the 12 months ahead. Read on for info.More>>



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