The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a cocktail list that will pay homage to our forefathers while satiating your patrons' thirst.More>>

On a day when everyone is Irish, your bar menu might as well be, too. Green liqueurs, absinthe, mint leaves and even the requisite Irish whiskey will make St. Patrick’s Day one for the ages. More>>

Mardi Gras is a time for hedonism to reign free, so why not make sure your cocktail menu is just as experimental and care free as any Mardi Gras party?More>>

If it’s not Cupid’s arrow that adds to a loving atmosphere, then it’s certainly something else. And on Valentine’s Day, usually it comes in the form of a cocktail — a love potion that will entice the most enamored customers to your establishment.More>>

During the month of December, there is a seemingly endless number of holiday parties and activities you're hosting at your establishment. To prevent guest fatigue before the New Year hits, update your cocktail menu with new, interesting and quaffable choices.More>>

One of the first things you should do as the holidays approach is update your cocktail menu to reflect the season. Think about creating cocktails that include festive ingredients from flavored liqueurs and cranberry purées to apple ciders and Champagne. More>>

Thanksgiving is the perfect time to show appreciation for your loyal guests, so offer cocktails with fresh fall flavors and festive garnishes and reap the rewards. More>>

You may be feeling the time crunch as Halloween sneaks up on you — it’s less than two weeks away — but it’s never too late to get in on the holiday fun by channeling some of those ghoulish spirits in amusing drink concoctions.More>>

Support Breast Cancer Awareness Month by adding pink drinks to your menu and donate some of the proceeds to a breast cancer foundation. A delicious cocktail that benefits a good cause? Patrons won't say no to that.More>>

Get started planning your Halloween promotion by offering these Halloween treats on your menu. Your guests will reward your cleverness by making your spot their go-to Halloween destination. More>>