Support Breast Cancer Awareness Month by adding pink drinks to your menu and donate some of the proceeds to a breast cancer foundation. A delicious cocktail that benefits a good cause? Patrons won't say no to that.More>>

Get started planning your Halloween promotion by offering these Halloween treats on your menu. Your guests will reward your cleverness by making your spot their go-to Halloween destination. More>>

Malibu delivers a truly innovative experience to consumers this holiday season with Malibu Winter Limited Edition.More>>

Applebee's teams up with ESPN for a football promotion, Ruby Tuesday joins VeeV Açaí Spirit to introduce healthy cocktails while Beef O'Brady's and Seasons 52 also unveil updated drinks menus.More>>

Although Labor Day is right around the corner, you still have time to celebrate the end of summer by mixing up some of these refreshing cocktails. More>>

This summer, why stop with Sangria? Bar operators around the country are blurring the lines of the traditional Spanish sipper and taking liberties with other fun wine-based libations.More>>

Make this year's Fourth of July a truly jubilant celebration by creating American-inspired cocktails for your imbibing (and patriotic) guests.More>>

Royal Caribbean, Mulberry Project and Adam Seger know that with the right equipment and ingredients, blended drinks are delicious and profitable concoctions. More>>

Pisco continues to grow in popularity, becoming a significant player in the cocktail renaissance. By embracing it at your bar or club, your seasonal menu — as well as your sales — will heat up.More>>

Refreshing and sometimes floral, the evocative flavors of gin account for some of the most versatile cocktails, many of which are particularly suitable for summer sipping.More>>