As summer officially begins June 20, so does cocktail season. Welcome guests into your establishment by giving them what they want: cocktails mixed with fresh fruit juices and purees topped with garnishes that revitalize a tired drink, rejuvenating guests’ palates and your cocktail menu.More>>

When the mercury rises, bar guests crave refreshment — and wine-based drinks deftly fit the bill. Whether it’s used in an icy, fruit-filled pitcher of Sangria, a fun bubbly cocktail or a modern, well-crafted take on a cooler or spritzer, wine can be just divine in the summertime.More>>

Beating the heat has never been easier! Before grabbing the shaker this summer, head for the wine rack. Check out these refreshing sangria and wine-based cocktail recipes!More>>

The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a cocktail list that will pay homage to our forefathers while satiating your patrons' thirst.More>>

Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with certain nuances and tastes that has other spirits struggling to keep up. More>>

By concocting cocktails that reflect the changing seasons, you'll take advantage of patrons who are emerging from winter hibernation, ready to imbibe springtime drinks made with fresh fruits, cool liqueurs and smooth purees. More>>

The essential quality that all great cocktails share in common is sessionability. In response, bar chefs and master mixologists increasingly are using flavored syrups to propel their drinks into the “great” range. Low-cost and alcohol-free, syrups have become absolute necessities behind the bar.More>>

On a day when everyone is Irish, your bar menu might as well be, too. Green liqueurs, absinthe, mint leaves and even the requisite Irish whiskey will make St. Patrick’s Day one for the ages. More>>

Mardi Gras is a time for hedonism to reign free, so why not make sure your cocktail menu is just as experimental and care free as any Mardi Gras party?More>>

If it’s not Cupid’s arrow that adds to a loving atmosphere, then it’s certainly something else. And on Valentine’s Day, usually it comes in the form of a cocktail — a love potion that will entice the most enamored customers to your establishment.More>>