Quality merchandise matters. It gets your brand in the brains of patrons, and it says that you care about quality; that your venue, services and products are worth his or her time and money.More>>

Billing itself as “Arizona’s Longest Happy Hour,” the 12.5-hour happy hour at The Sign of the Whale in Tempe, Ariz., certainly pleases patrons.More>>

To make your bar the place to be, you’ll also need to have plenty of cold beer, creative cocktails, good food and attractive deals to get the fans to come through your door and keep them in the house for all four quarters and beyond.More>>