Quality merchandise matters. It gets your brand in the brains of patrons, and it says that you care about quality; that your venue, services and products are worth his or her time and money.More>>

Unique Plastic Designs presents the largest collection of uniquely shaped drinkware, including holiday and seasonal shapes.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Though many bar owners are focused on selling alcohol, there are other ways to make money in your venue. Here are three tips for building profits — and entertaining guests.More>>

Information on the following new products: Geordie Schooner glass from Newcastle; The BarMaster inventory control system; and The Bitter Truth's Creole Bitters.More>>

Information on the following new products: Bacardi Torched Cherry flavored rum, Geordie Schooner glass from Newcastle Brown Ale and PZ-World Digital Signage.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

Tales of the Cocktail presents the Official Cocktail of New Orleans Sazerac Glass, and tomato juice company Red Gold offers creative recipes beyond the Bloody Mary.More>>