With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.More>>

If you want to take an ordinary night and make it extraordinary in terms of sales and wow factor, host a body piercing and tattoo fashion show or contest.More>>

Twitter Giveaway. The 2011 Nightclub & Bar Convention and Trade Show was a smashing success! NCB treated attendees to the high-energy show floor, rock solid education and legendary parties! The biggest and most important bar, nightclub and beverage event in the country brought more than 30,000...More>>

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

Balloon drops aren’t just for New Year’s Eve; they are also a great way to enhance an existing promotion.More>>

Putting together a promotion that involves a sweepstakes, contest, raffle or other type of enter-to-win component takes serious forethought and homework.More>>

Susan Sarandon, co-owners Franck Raharinosy, Andrew Gordon and Jonathan Bricklin opened SPiN in Manhattan two years ago. More>>

BACARDI and the USBG hosted the Bacardi Legacy of the Cocktail U.S. Finals Showcase at La Cote at The Fontainebleau Hotel in Miami.More>>

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

When operators satisfy customers by keeping A.1. Steak Sauce on their tables, they have a chance to win $1,000 for their restaurant in the A.1. Don’t Make ’Em Wait Challenge.More>>