The drink’s timeless appeal lies in the interplay of the whiskey and murky, muddled base. The cocktail once again proves the adage about the whole being greater than the sum of its parts. Following are the best-kept secrets behind America’s greatest Old Fashioneds:More>>

If it’s not Cupid’s arrow that adds to a loving atmosphere, then it’s certainly something else. And on Valentine’s Day, usually it comes in the form of a cocktail — a love potion that will entice the most enamored customers to your establishment.More>>

Hiram Walker, the line of all-natural premium liqueurs, schnapps, brandies and triple sec, has announced the launch of its second new permanent flavor addition in the past six months, Hiram Walker Watermelon Sour Schnapps.More>>

From Mail Online: To celebrate the DVD release of HBO's hit Prohibition Era crime drama, "Boardwalk Empire," Marian Beke - head bartender at London's ‘speakeasy’ style haunt Nightjar - has created a selection of 1920s tipples. More>>

If there’s anything a sports fan at your bar or club needs, it’s a cold beverage. When placating the intense anxiety that comes after kick off, a cold beer sometimes just doesn’t cut it, so add an extra twist with fruit juices or syrups that can change the course of the game.More>>

One of the precepts of modern cocktail culture is the better the liquor, the better the drink. Like the spark of genius, some have it — most don’t. So if sipping a slice of the good life is in your near future, consider expanding your cocktail horizons with a few new, engaging spirits. More>>

The newest member in the ABSOLUT family is ABSOLUT Grapevine, a new vodka that offers the true taste of white grape, balanced with notes of dragon fruit and papaya.More>>

From MarketWatch: We survived "the Rapture," but with a new year comes a new prophecy. Ancient Mayans and Nostradamus predicted the Apocalypse would strike on December 21, 2012, while many new-age spiritualists and philosophers believe humankind will enter enlightenment in 2012. More>>

Although winter often means snow, cold and frosty nights in some parts of the country, it also is the perfect time of year to keep warm with delightful wintertime cocktails. Cater to your guests' tastes this season, and you'll reap the benefits from the first snowfall until the last.More>>

When presenting a guest with a drinkable dessert option, the first step to success is presentation; interesting eye candy will have your guests spending more for even the smallest taste of luxury.More>>