Bars better be ready with their best foot forward this New Year’s Eve. Provide guests with fun themed drinks, lavish Champagne toasts or cheesy party favors. Read on for ideas.More>>

Redemption Bar and Grill in New York City will host a Happy Effen Holidays party Dec. 14, sponsored by Effen Vodka. Every guest who turns in a business card receives a free cocktail.More>>

This year, take your venue’s Halloween celebrations to the next level by implementing some of the spooky, sultry and silly ideas from operators and suppliers.More>>

As fall approaches, make the most of the month with by tapping into events, holidays and special celebrations both expected (football season) and unexpected (National Singles Week).More>>

To make your bar the place to be, you’ll also need to have plenty of cold beer, creative cocktails, good food and attractive deals to get the fans to come through your door and keep them in the house for all four quarters and beyond.More>>

Patrick Henry Creative Promotions offers ideas for promotions for your bar in August and September.More>>

Hub 51 found an extra revenue boost this year by placing a bridal event in the restaurant/lounge on Sunday, February 15, to round out the Valentine weekend.More>>

For winning Valentine's Day promotions, take a cue from two operators who think outside the heart-shaped box.More>>