Thanksgiving Eve is one of the busiest nights for bars and clubs, so make sure you’re taking advantage of it by offering an entertaining night out for new and old faces alike. More>>

New Year’s Eve. It’s one of the biggest nights of the year for bars and clubs, with patrons looking for a great experience to ring in a new year. So how do you get them in?More>>

What do you do with a closed, empty nightlife venue to help bring in extra cash and engage clientele, all while having a little fun? Turn the empty space into a haunted house.More>>

Espolón Tequila has teamed up with bartenders across the country to create Dia de los Muertos-inspired cocktails aptly named to celebrate this holiday with true spirit.More>>

Halloween is just around the corner, and hopefully your plans for the big night are well underway. Here are some happening Halloween parties around the country to inspire your ghoulish mind.More>>

With just over a month left to prepare for Halloween, you need to be thinking of ways to attract those devilish characters to your bar. First order of business: plan a stellar promotion!More>>

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Looking for a Halloween promotion without the masks, orange and black attire and wild getups? Then take a page from The Anchor in Manhattan, which offered a nautical-themed bash.More>>

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef & Beer event. Here's a look at the planning process.More>>

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>