Memorial Day is the unofficial kick-off to summer. People are in the mood to go out and celebrate the long weekend, so as an owner or operator, how do you make the holiday weekend spectacular? Check out these promos we love for ideas: More>>

As the summer kicks off, so does the season of long holiday weekends. Use these to your advantage and capitalize on what this holiday can bring, including profits, by following these helpful hints:More>>

Long holiday weekends provide ample opportunity to create a one-stop weekend party. Stingaree in San Diego hopes to capitalize on this trend by extending the hours of its raucous Revive party during Memorial Day weekend. More>>

The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on May 5 from 4-10 p.m. More>>

Cinco de Mayo is about six weeks away, so there’s still enough time to plan and execute a promotion that will be remembered for years to come. Here are some of our favorite promos from past and present.More>>

When two major drinking events occur on the same day, there is the chance of chaos. But for PorkChop in Chicago having the Kentucky Derby and Cinco de Mayo on the same day creates one incredible promotion. More>>

Cinco de Mayo is a day to celebrate all things Mexican, so find your best tequila, create an innovative Margarita and serve up cerveza cocktails to guests who are ready to revel in the refreshing flavors that highlight the holiday.More>>

Baseball season is right around the corner, and bars such as The Post Sports Bar & Grill in St. Louis are creating fantasy drafts, shot giveaways and daily specials to attract patrons.More>>

At The G.R.E.A.T Grille Group's four sports bar locations, the March Madness tournament takes on a whole new life, especially when $10,000 is at stake.More>>

McGillin's in Philadelphia has been around for more than a century. Its St. Patrick's Day celebration has been around just as long, boasting a day of all things Irish that draws crowds of more than 1,500 through its doors.More>>