Luxbar in Chicago found success by focusing on seasonality with its cocktail menu, as well as reducing quantity, focusing on quality and paying special attention to local ingredients. More>>

When Kim Kardashian announced she was tying the knot and began showing off a 20-karat diamond ring, Minus 5 Ice Bar in Las Vegas saw a great opportunity. More>>

According to TouchTunes Interactive Network’s 2011 annual Love Survey, 30 percent of women voted Mike ‘The Situation’ as the male with whom they would most like to spend Valentine’s Day.More>>

TouchTunes Interactive Networks has announced a Kid Rock Sweepstakes to coincide with the release of Kid Rock's newest album Born Free. More>>

Rémy Martin Cognac announced today that the brand will be an official sponsor of Jive recording artist Usher’s OMG concert tour and celebration after‐parties. More>>

The American Airlines Center in Dallas opens Pira, a Latin-themed nightclub, aimed to increase business after sporting events, while Area Thirty-One offers "sexy" promotions.More>>

At the Denver Beauty Bar location, “Project Runway” contestant Mondo Guerra reached out to see if the bar would allow him to host a viewing party for the show — now it's a successful event.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>

Drago Centro in downtown Los Angeles put the summer menu into the hands of its patrons with a “People’s Cocktail Contest,” held on Twitter.More>>