When Kim Kardashian announced she was tying the knot and began showing off a 20-karat diamond ring, Minus 5 Ice Bar in Las Vegas saw a great opportunity. More>>

The Fourth of July is right around the corner, and you should be preparing your own special promo for it. Here are what bars and clubs around the country are doing this Independence Day weekend: More>>

Mad46, a New York City rooftop lounge, hosts a Summer Movie Night promotion that draws on the nostalgic sensibilities of patrons while offering themed drinks and prizes. More>>

The Fourth of July, Memorial Day and Labor Day holidays can be big money nights at you establishment, turning your bar or club into the go-to destination for these annual events.More>>

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.More>>

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. More>>

Kona Grill and O'Sheas Caesars Entertainment take home VIBE Vista's Special Event Program honors at the 2011 VIBE Conference in Las Vegas. More>>

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

Karaoke nights still are a popular money-making promotion. They also are easy to put together. Bars and clubs throughout the country hold these events regularly, drawing in crowds of loyal participants. More>>