Event Promos

Articles and columns on Special Event promotions and ideas for the bar management industry.


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Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

News
Chauvet Sponsors IDMA, Winter Music Conference   March 22, 2011

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>

News
Jim Beam Partners With 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts   March 22, 2011

Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. More>>

AGAINN Article
St. Patrick's Day Promos We Love   March 9, 2011

St. Patrick’s Day is often the rowdiest day of the year, as many lovers of Irish culture want to pay homage to all things Irish. If you haven’t already planned an event, check out some of these great St. Patrick’s Day promos and get started today! More>>

Brides Article
Wearing White & Sky Blue   March 7, 2011

Sky Blue in Park City, Utah, came up with the Bridal Party promotion. On opening night, they invited female guests to wear their old wedding gowns and/or bridesmaids’ dresses. More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

St. Patrick's Day Article
St. Patrick’s Day Greenery   February 16, 2011

St. Patrick’s day is a huge opportunity for finding your pot of gold, and with it just a few short weeks away, your Celtic-themed food, drink and entertainment elements should be well underway, but don't forget these crucial elements. More>>

EZ-shot News
Think GREEN with St. Patties' Day Jello Shot Specials   February 15, 2011

Pittsburgh’s Royal Penn Products offers the unique EZ-Squeeze Jello Shot Cups with Lids and EZ-Inject Jello Shot Syringes.More>>

News
Mike "The Situation" Voted Most Desirable Valentine According to TouchTunes Annual Love Survey   February 11, 2011

According to TouchTunes Interactive Network’s 2011 annual Love Survey, 30 percent of women voted Mike ‘The Situation’ as the male with whom they would most like to spend Valentine’s Day.More>>



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