Event Promos

Articles and columns on Special Event promotions and ideas for the bar management industry.


Rum Runners Article
Global Positioning   May 2, 2011

At the “Whiskeys of the World” tasting at Rum Runners in Lansing, Mich., guests experienced the differences among U.S., Scotch, Irish, Canadian and Japanese whiskeys. More>>

Article
Hitting a High Note   May 2, 2011

When the International Blues Challenge (IBC) lands on Beale Street in Memphis, local blues bars hustle to make the most of the crowd. More>>

Bar Charlotte Article
Lettin’ It All Hang Out   May 2, 2011

BAR Charlotte in Charlotte, N.C., hosts a few crazy events, including its Rockin’ the Beer Gut Night promotion.More>>

J. Black's Feel Good Lounge Article
Raising Environmental Awareness   May 2, 2011

J. Black’s Feel Good Lounge in Dallas partners with VeeV Spirits LLC for an environmentally friendly promotion.More>>

News
Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers   April 27, 2011

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. More>>

Casey's Pub Article
Sweet Charity   April 27, 2011

For Nick Fosberg, owner of Casey's Pub in Rockford, Ill., holding charity events not only helps others but also drives new customers to his bar. More>>

Barbecue Article
Serving Up Profits With Cook-off Competitions   April 27, 2011

With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.More>>

Margarita Article
Cinco de Mayo Promos We Love   April 20, 2011

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

The Melting Pot Article
Around the World at The Melting Pot   April 6, 2011

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion. More>>

Rob Casillas Article
Top 10 Ideas: Promotions Made Simple   March 31, 2011

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>



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