Event Promos

Articles and columns on Special Event promotions and ideas for the bar management industry.


Margarita Article
Cinco de Mayo Promos We Love   April 20, 2011

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

The Melting Pot Article
Around the World at The Melting Pot   April 6, 2011

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion. More>>

Rob Casillas Article
Top 10 Ideas: Promotions Made Simple   March 31, 2011

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

News
Chauvet Sponsors IDMA, Winter Music Conference   March 22, 2011

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>

News
Jim Beam Partners With 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts   March 22, 2011

Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. More>>

AGAINN Article
St. Patrick's Day Promos We Love   March 9, 2011

St. Patrick’s Day is often the rowdiest day of the year, as many lovers of Irish culture want to pay homage to all things Irish. If you haven’t already planned an event, check out some of these great St. Patrick’s Day promos and get started today! More>>

Brides Article
Wearing White & Sky Blue   March 7, 2011

Sky Blue in Park City, Utah, came up with the Bridal Party promotion. On opening night, they invited female guests to wear their old wedding gowns and/or bridesmaids’ dresses. More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>



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