Jeff Salisbury, co-owner of Washington Title Fights will hold its first live MMA Event at Fast Eddie's in Virginia, in the hopes of bringing a popular sport into the bar and club spotlight.More>>

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef & Beer event. Here's a look at the planning process.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>

Summer’s heating up, and your profits should be too. Here’s a list of well-known and obscure “holidays” in August for you to build a successful promotion around.More>>

Here's a list of creative days in July to build a promotion around for your bar or nightclub.More>>

Drago Centro in downtown Los Angeles put the summer menu into the hands of its patrons with a “People’s Cocktail Contest,” held on Twitter.More>>