Lucas Bols USA offers New York and Portland bargoers an opportunity to sample Bols Genever during Toast Back the Clocks, a Daylight Savings Time promotion.More>>

Espolón Tequila has teamed up with bartenders across the country to create Dia de los Muertos-inspired cocktails aptly named to celebrate this holiday with true spirit.More>>

Halloween is just around the corner, and hopefully your plans for the big night are well underway. Here are some happening Halloween parties around the country to inspire your ghoulish mind.More>>

Want to draw in guests on a Friday night, and build loyalty within your bar or nightclub? Then why not host a Suitcase Party? More>>

If you’re still searching for that football fanatic crowd on Saturday, Sundays and Mondays, read on for some examples of football promos that are seeing success at the bar.More>>

With just over a month left to prepare for Halloween, you need to be thinking of ways to attract those devilish characters to your bar. First order of business: plan a stellar promotion!More>>

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

With tournaments for both Big Buck Hunter Pro and Big Buck Safari, the event will feature 64 players competing in each tournament for a total of more than $50,000 in prize money.More>>

At the Denver Beauty Bar location, “Project Runway” contestant Mondo Guerra reached out to see if the bar would allow him to host a viewing party for the show — now it's a successful event.More>>

Prohibition at the W Hotel Minneapolis – The Foshay capitalized on men's love for bourbon at the Men of Distinction launch party for Maker’s 46, the first brand extension by Maker’s Mark in 50 years.More>>