Event Promos

Articles and columns on Special Event promotions and ideas for the bar management industry.


J. Black's Feel Good Lounge Article
Raising Environmental Awareness   May 2, 2011

J. Black’s Feel Good Lounge in Dallas partners with VeeV Spirits LLC for an environmentally friendly promotion.More>>

News
Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers   April 27, 2011

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. More>>

Casey's Pub Article
Sweet Charity   April 27, 2011

For Nick Fosberg, owner of Casey's Pub in Rockford, Ill., holding charity events not only helps others but also drives new customers to his bar. More>>

Barbecue Article
Serving Up Profits With Cook-off Competitions   April 27, 2011

With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.More>>

Margarita Article
Cinco de Mayo Promos We Love   April 20, 2011

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

The Melting Pot Article
Around the World at The Melting Pot   April 6, 2011

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion. More>>

Rob Casillas Article
Top 10 Ideas: Promotions Made Simple   March 31, 2011

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

News
Chauvet Sponsors IDMA, Winter Music Conference   March 22, 2011

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>



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