When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

St. Patrick’s day is a huge opportunity for finding your pot of gold, and with it just a few short weeks away, your Celtic-themed food, drink and entertainment elements should be well underway, but don't forget these crucial elements. More>>

Pittsburgh’s Royal Penn Products offers the unique EZ-Squeeze Jello Shot Cups with Lids and EZ-Inject Jello Shot Syringes.More>>

According to TouchTunes Interactive Network’s 2011 annual Love Survey, 30 percent of women voted Mike ‘The Situation’ as the male with whom they would most like to spend Valentine’s Day.More>>

This holiday season, Beam Global Spirits & Wine Inc., partnered with 27 sponsors including Nightclub & Bar for its second annual “Holiday Meals for Military Families” charity program. More>>

TouchTunes Interactive announced a Valentine’s Day promotion that includes The Love Survey and a Love Songs Playlist that will run on its digital jukeboxes from Feb. 1-14. More>>

Have you figured out what you're doing for Valentine's Day? Take a look at what these bars and clubs are doing for Cupid's holiday.More>>

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

Dierks Bentley is slated to headline the 2011 JAGERMEISTER COUNTRY TOUR kicking off March 17. The 30-city tour runs through mid-May.More>>