For Nick Fosberg, owner of Casey's Pub in Rockford, Ill., holding charity events not only helps others but also drives new customers to his bar. More>>

With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.More>>

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion. More>>

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>

Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. More>>

St. Patrick’s Day is often the rowdiest day of the year, as many lovers of Irish culture want to pay homage to all things Irish. If you haven’t already planned an event, check out some of these great St. Patrick’s Day promos and get started today! More>>