Event Promos

Articles and columns on Special Event promotions and ideas for the bar management industry.


Newcastle Brown Ale’s “Bartender Gigs” Program Celebrates Musicians’ Time Behind the Bar News
Newcastle Brown Ale’s “Bartender Gigs” Program Celebrates Musicians’ Time Behind the Bar   August 14, 2014

Newcastle Brown Ale is presenting a series of concerts for bartenders organized by the U.S. Bartenders Guild that combines rising musical stars with the time-honored tradition of bartending.More>>

Dos Equis 2014 Most Interesting Masquerade Program Revealed News
The Details of Dos Equis 2014 Most Interesting Masquerade Program Revealed   August 14, 2014

Dos Equis unmasks the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September 15th through October 31st. More>>

International Beer Day
For the Love of Beer! It's International Beer Day   August 1, 2014

Today is International Beer Day so encourage your customers to experiment with different types of brews from around the world to broaden their pallet and your wallet.More>>

Revenue Generating Promotions - Ora Nightclub Article
7 Revenue Generating Promotion Enhancements   July 15, 2014

Remember a drink special isn’t a promotion on its own. You need additional elements that attract new customers and keep existing customers to drive revenue. More>>

Celebrate National Pina Colada Day with a recipe from Malibu Rum
National Piña Colada Day   July 10, 2014

Today is National Piña Colada Day so break out the rum and the mini umbrellas and give your guests the sweet, refreshing taste of summer!More>>

4th of July
Creating Colonial Cocktails This Independence Day   July 3, 2014

William Fanning, bartender at Hyde Bellagio has given the ingredients for customers at your bar to party like it's 1776 this 4th of July.More>>

National Anisette Day
It's National Anisette Day!   July 2, 2014

Today is National Anisette Day. It has been said on more than one occasion that if you are a black licorice lover, then you will feel the same way about anisette. Serve up some sweetness at your bar today!More>>

4th of July Promos Article
4th of July Promos We Love   July 1, 2014

Here are promotions from nightclubs across America to spark ideas that will set fireworks off in your bar this 4th of July.More>>

4th of July Cocktails Article
2014 Recipe File: Red, White and YOU Better Serve Patriotic Cocktails   June 26, 2014

If these recipes are implemented into your drink menu this 4th of July, you will be lighting off some celebratory fireworks with your staff at the end of the night. More>>

FIFA World Cup 2014 Article
Score with World Cup Promotions    June 17, 2014

The FIFA World Cup is the single largest sporting event in the world so think about doing diving header promos for a goal behind the bar.More>>



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