Planning successful promotions can be beneficial to the bottom line, but hosting charity promotions is beneficial to the community as well. More>>

Pernod Absinthe will honor National Absinthe Day today with a dedicated event in New York City and celebratory cocktails at select bars and restaurants across the country.More>>

When planning a Memorial Day celebration, solid content and a good vibe will drive profits for the three-day weekend and into the summer months.More>>

The Irish holiday attracts revelers of all types, and McGinty’s Public House in Silver Spring, Maryland, is capitalizing on all demographics with their St. Patty’s Day party.More>>

Valentine’s Day is not just a holiday for the star-crossed lovers. There are just as many people out there looking for others to commiserate with on the state of their love life.More>>

Chicago’s Carnivale is celebrating Fat Tuesday by pulling out all the stops with beads, masks, stilt walkers and letting the vibe of the restaurant to speak for itself. More>>

If you can’t snag one of the prized tickets to Super Bowl XLVII there are plenty of places to catch all the action. Thousands of bars across the nation will have their large-screen TVs tuned into to see who takes home the coveted title of The Best NFL Team in the country. More>>

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

As customers seek the best place to start 2013, owners are doing everything to be the No. 1 spot for the evening. Here are some of our favorite end-of-the-year promotions. More>>

As the biggest day of the year, New Year's Eve can be daunting for nightclub owners. But at Jimmy at the James Hotel in New York, owners are preparing an intimate holiday get together for the highest bidder.More>>