Chefs at Spur Gastropub develop a happy hour testing menu, and comment cards are given to each guest who orders off the trial menu to see if the items should become permanent.More>>

Aidan Demarest of LA's The Edison developed a 35-cent Depression-era cocktail happy hour on Thursday nights and a soup kitchen happy hour on Fridays.More>>

Shaw’s Crab House in Schaumburg, Ill., began enticing cash-strapped locals to visit between 3 and 6 p.m. daily to enjoy its Bar Bites Mermaid menu.More>>

Staff at the Base Bar watch the close of the stock market each day and sets the new price for three specialty items based on how many points the market rose or fell that day.More>>