Happy hour is important for any bar or restaurant, but in order to run a successful one, bar and restaurant owners must know how to cater to a happy hour crowd while ultimately cultivating a loyal customer base.More>>

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

When Kelley Jones joined the team at the new Todd English P.U.B. in CityCenter in Las Vegas as managing partner, he brought a blast from his past to celebrity chef English’s latest venture: five-cent beers.More>>

Capi Hours devoted to Caipirinhas were held in bars in NYC, Miami, Chicago and LA. The Leblon Cachaça-backed events began Feb. 12, to coincide with the start of Brazilian Carnival.More>>

Faith & Whiskey capitalizes on that fact every Sunday with live country cover bands and drink specials geared toward country-music-loving clients.More>>

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>

Happy hour is becoming more popular, and operators who step up with something interesting stand to benefit. If you haven’t revised your happy hour program recently, consider these steps.More>>

Seven days a week throughout the season, the bars at W Minneapolis — The Foshay will offer select cocktails and bar food priced at $5 each from 5 to 7 p.m.More>>

Billing itself as “Arizona’s Longest Happy Hour,” the 12.5-hour happy hour at The Sign of the Whale in Tempe, Ariz., certainly pleases patrons.More>>

Every Saturday from 6 - 9 p.m., the Sierra Gold taverns in Las Vegas host “Ladies Night at Sierra Gold” where they give away Swarovski crystal necklaces and Gold’s Gym memberships.More>>