Featured drink promotions from top mixologist, bartenders, and other industry experts.
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A Hearty Martini May 10, 2010
At Cowboy Ciao, located in Scottsdale, Ariz., guests order the Meat & Potatoes Martini made from Karlsson’s Gold vodka, Worcestershire sauce, bitters, and finished with bacon.More>>
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VIBE Vista Awards Honor Alcohol-Free Programs April 19, 2010
Hard Rock Café and InterContinental Hotels Group took home the VIBE Vista Awards for alcohol-free offerings. Both categories were sponsored by Monin Gourmet Flavorings.More>>
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Serving Scorpion March 8, 2010
Any group that reserves the 14-seat Scorpion Table at Lupe Taqueria is challenged: a bottle of Scorpion Mezcal is on the house if one guest eats the scorpion at the bottom of the bottle.More>>
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Selling the Stranger Stuff March 8, 2010
The Edison's Absinthe Fairy is an asset, helping sell absinthe to hesitant customers. Dressed in a beautiful costume, she stops by tables, offering a choice of three absinthe cocktails.More>>
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Heads or Tails? March 8, 2010
At Flight 151 in New York City, every Tuesday night, when a customer orders a house-brand drink or draft beer, the bartenders flip a coin and if the customer calls it correctly the drink is free.More>>
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“Snowmageddon,” Anniversary and Cachaça Promotions February 23, 2010
Washington, D.C., bars attempted to make bars appealing during "Snowmageddon," BLT Steak and BLT Prime celebrate six-year anniversary and Leblon Cachaca sponsors Caipirinha promotion.More>>
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Champagne Goes Pop — and Boom February 10, 2010
The Boom Boom shots at Laguna Champagne Bar inside the Palazzo Las Vegas take a slightly elitist offering like Champagne and blend it with a sense of fun.More>>
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Real Mex Reignites Drink Programs at El Torito, Chevys December 13, 2009
VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.More>>
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Calling Card Cocktail Creations December 9, 2009
Everyone should be known for something, and what better thing for a bar to be known for than a special drink? Signature cocktails spice up a menu and get patrons to try something interesting.More>>
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Ruby Tuesday: 5 is the Magic Number November 30, 2009
VIBE checked in with Andy Scoggins, vice president of culinary and beverage for Ruby Tuesday to find out more about the $5 Premium Cocktail program.More>>
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