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Featured drink promotions from top mixologist, bartenders, and other industry experts.


Article
A Hearty Martini   May 10, 2010

At Cowboy Ciao, located in Scottsdale, Ariz., guests order the Meat & Potatoes Martini made from Karlsson’s Gold vodka, Worcestershire sauce, bitters, and finished with bacon.More>>

Hard Rock Cafe Article
VIBE Vista Awards Honor Alcohol-Free Programs   April 19, 2010

Hard Rock Café and InterContinental Hotels Group took home the VIBE Vista Awards for alcohol-free offerings. Both categories were sponsored by Monin Gourmet Flavorings.More>>

Lupe Taqueria Article
Serving Scorpion   March 8, 2010

Any group that reserves the 14-seat Scorpion Table at Lupe Taqueria is challenged: a bottle of Scorpion Mezcal is on the house if one guest eats the scorpion at the bottom of the bottle.More>>

Absinthe Fairy The Edison LA Article
Selling the Stranger Stuff   March 8, 2010

The Edison's Absinthe Fairy is an asset, helping sell absinthe to hesitant customers. Dressed in a beautiful costume, she stops by tables, offering a choice of three absinthe cocktails.More>>

Article
Heads or Tails?   March 8, 2010

At Flight 151 in New York City, every Tuesday night, when a customer orders a house-brand drink or draft beer, the bartenders flip a coin and if the customer calls it correctly the drink is free.More>>

Article
“Snowmageddon,” Anniversary and Cachaça Promotions   February 23, 2010

Washington, D.C., bars attempted to make bars appealing during "Snowmageddon," BLT Steak and BLT Prime celebrate six-year anniversary and Leblon Cachaca sponsors Caipirinha promotion.More>>

Champagne Boom Boom shots Article
Champagne Goes Pop — and Boom   February 10, 2010

The Boom Boom shots at Laguna Champagne Bar inside the Palazzo Las Vegas take a slightly elitist offering like Champagne and blend it with a sense of fun.More>>

Cuervo Margarita at Chevys Article
Real Mex Reignites Drink Programs at El Torito, Chevys   December 13, 2009

VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.More>>

Ojo Rojo cocktail Article
Calling Card Cocktail Creations   December 9, 2009

Everyone should be known for something, and what better thing for a bar to be known for than a special drink? Signature cocktails spice up a menu and get patrons to try something interesting.More>>

blank Article
Ruby Tuesday: 5 is the Magic Number   November 30, 2009

VIBE checked in with Andy Scoggins, vice president of culinary and beverage for Ruby Tuesday to find out more about the $5 Premium Cocktail program.More>>



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