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Signature

Featured drink promotions from top mixologist, bartenders, and other industry experts.


Spa-Mopolitan Article
10 Tips for Savvy Signature Cocktails, Part 2   August 1, 2012

The proper ingredients and an interesting brand story will help make any bar or nightclub's drink menu stand out, explains Duggan McDonnell, founder and master blender at Campo de Encanto Pisco.More>>

Illegalito Cocktail Article
10 Tips for Savvy Signature Cocktails, Part 1   July 18, 2012

A signature cocktail list isn't mandatory but it is essential in making your establishment standout while also gaining new clientele, explains cocktail genius Adam Seger.More>>

Mandarin Article
Social Drinking   April 25, 2012

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>

Glenview House Article
Whisky Island   March 14, 2012

Because whisky comprises many styles and calls many places around the world home, it's the perfect spirit to bring people together. And Glenview House is doing just that by hosting a whisky dinner during Chicago's 12th Annual WhiskyFest.More>>

Maker's Mark Article
Relationships Matter   September 12, 2011

Partnering with Maker's Mark representatives, Paggi House in Austin, Texas, featured three renditions of the cocktail class, the Maker's Collins.More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Cucumber Martini Article
A Body-Conscious Koi   March 7, 2011

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

On The Border Article
On the Border and Hotel California Tequila Partnership Yields Results   December 13, 2010

Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program. More>>

Lillie Q Bloody Mary Article
Moonshine on the Menu   October 11, 2010

To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>

News
Hotel California Tequila Launches Designer Surfboard Promotion   September 28, 2010

Hotel California Tequila has partnered with world renowned California surf board designer, Mike Walker to create a customized Hotel California Tequila surfboard.More>>



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