The proper ingredients and an interesting brand story will help make any bar or nightclub's drink menu stand out, explains Duggan McDonnell, founder and master blender at Campo de Encanto Pisco.More>>

A signature cocktail list isn't mandatory but it is essential in making your establishment standout while also gaining new clientele, explains cocktail genius Adam Seger.More>>

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>

Because whisky comprises many styles and calls many places around the world home, it's the perfect spirit to bring people together. And Glenview House is doing just that by hosting a whisky dinner during Chicago's 12th Annual WhiskyFest.More>>

Partnering with Maker's Mark representatives, Paggi House in Austin, Texas, featured three renditions of the cocktail class, the Maker's Collins.More>>

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program. More>>

To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>

Hotel California Tequila has partnered with world renowned California surf board designer, Mike Walker to create a customized Hotel California Tequila surfboard.More>>