Featured drink promotions from top mixologist, bartenders, and other industry experts.
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Social Drinking April 25, 2012
One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>
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Whisky Island March 14, 2012
Because whisky comprises many styles and calls many places around the world home, it's the perfect spirit to bring people together. And Glenview House is doing just that by hosting a whisky dinner during Chicago's 12th Annual WhiskyFest.More>>
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Relationships Matter September 12, 2011
Partnering with Maker's Mark representatives, Paggi House in Austin, Texas, featured three renditions of the cocktail class, the Maker's Collins.More>>
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Making Point-of-Sale Materials Actually SELL! March 30, 2011
They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>
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A Body-Conscious Koi March 7, 2011
Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>
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On the Border and Hotel California Tequila Partnership Yields Results December 13, 2010
Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program. More>>
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Moonshine on the Menu October 11, 2010
To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>
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Hotel California Tequila Launches Designer Surfboard Promotion September 28, 2010
Hotel California Tequila has partnered with world renowned California surf board designer, Mike Walker to create a customized Hotel California Tequila surfboard.More>>
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A Hearty Martini May 10, 2010
At Cowboy Ciao, located in Scottsdale, Ariz., guests order the Meat & Potatoes Martini made from Karlsson’s Gold vodka, Worcestershire sauce, bitters, and finished with bacon.More>>
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VIBE Vista Awards Honor Alcohol-Free Programs April 19, 2010
Hard Rock Café and InterContinental Hotels Group took home the VIBE Vista Awards for alcohol-free offerings. Both categories were sponsored by Monin Gourmet Flavorings.More>>
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