Diageo announced the launch of its 2011 “Celebrate the Future” (CTF) Hispanic Scholarship Program, now in its third year. More>>

At the “Whiskeys of the World” tasting at Rum Runners in Lansing, Mich., guests experienced the differences among U.S., Scotch, Irish, Canadian and Japanese whiskeys. More>>

J. Black’s Feel Good Lounge in Dallas partners with VeeV Spirits LLC for an environmentally friendly promotion.More>>

Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to strengthen the brand’s relevance among Hispanics in the United States. More>>

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's portfolio. More>>

Olive Garden is getting a makeover, Buffalo Wild Wings takes a stand against the NFL lockout, Ruth's Chris Steak House partners with Penfolds Grange wine, T.G.I. Friday's upgrades its loyalty program and more.More>>

Ruth’s Chris is proud to be the exclusive partner to celebrate the U.S. release of the 2006 Penfolds Grange.More>>

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four. More>>

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>