Mardi Gras is a time for hedonism to reign free, so why not make sure your cocktail menu is just as experimental and care free as any Mardi Gras party?More>>

If it’s not Cupid’s arrow that adds to a loving atmosphere, then it’s certainly something else. And on Valentine’s Day, usually it comes in the form of a cocktail — a love potion that will entice the most enamored customers to your establishment.More>>

If there’s anything a sports fan at your bar or club needs, it’s a cold beverage. When placating the intense anxiety that comes after kick off, a cold beer sometimes just doesn’t cut it, so add an extra twist with fruit juices or syrups that can change the course of the game.More>>

The winter season is dubbed the most wonderful time of the year, and the staff at Bibiana in Washington, D.C., is making things just a little more joyous this December with its 25 days of cocktails promotion.More>>

Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales home” with a new, highly popular and profitable drinks program.More>>

You may be feeling the time crunch as Halloween sneaks up on you — it’s less than two weeks away — but it’s never too late to get in on the holiday fun by channeling some of those ghoulish spirits in amusing drink concoctions.More>>

Cabo Wabo took to the airwaves with rock radio stations to find the best unsigned rock bands in the United States for its annual “Your Shot to Rock” competition. More>>

Sparkling wine is as popular as ever: Despite the economic gloom, patrons do want to indulge. Plentiful by-the-glass bubbly menus now are prevalent in bars, while Champagne bottle service sales are making a comeback in nightclubs. More>>

Four Seasons' brand name is synonymous worldwide with luxury. For the brand’s 50th anniversary, the public-relations team behind the Four Seasons Hotel New York worked hard to find the perfect promotion to feature at The Bar. More>>

Charity season kicks off every October with Breast Cancer Awareness Month. For a little inspiration, check out some of our favorite "Pink" promos. More>>