Drink Promos

News and articles for bar and nightclub drink programs.


2013 Article
10 Trends to Watch for Your Promotions & Marketing Mix    January 22, 2013

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...More>>

Hot n Creamy Sailor
Warm Up Today with Hot Buttered Rum Day!   January 17, 2013

Yes, today January 17th is Hot Buttered Rum Day! And a recent trip to Vail, CO, where the temperature hit breeze -12 degrees, reminded me that warmed alcohol beverages are particularly popular this time of year and quite tasty. More>>

Kamikaze Article
Considering The Altogether Ultra-Chic Kamikazes   January 15, 2013

In the ‘80s the Gimlet morphed into the Kamikaze, the ultra popular cocktail made with vodka, Rose’s lime juice and a shot of Cointreau. Even now in its third decade an icy Kamikaze in classy stemware is a “can’t miss” proposition.More>>

February
Promotion Planning Guide Update - February   January 15, 2013

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

I Feel Fine
Doomsday? I Guess Not Yet. . . So Let's Have a Drink and Celebrate!   December 21, 2012

According to the Mayan Calendar, the end of the world is today December 21, 2012. However, as everyone knows by now, the apocalypse has been averted.More>>

The Dutchess Article
Popping Bottles   December 19, 2012

Celebrate New Year's Eve by popping your best Champagne and mixing it with the year’s best mixers, liqueurs and garnishes to end the year in style.More>>

Cocktail Article
5 Tips for Seeking Out Hot Beverage Trends   December 5, 2012

As the year starts to come to an end, owners should be turning stale drink menus into something exciting. One way to do that is to evaluate past drink promotions, says David Pennachetti of Wine Guru Services LLC.More>>

Monkey Business Punch Article
Holiday Cheers!   December 5, 2012

As the holidays approach, it’s the perfect time to bring the holiday spirit into your establishment with some heartwarming spirits. More>>

Julia Herz Article
5 Tips for Brewing a Successful Beer Program   November 21, 2012

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition. More>>

Luxbar Article
Sweet Seasonal Sippers at Luxbar   November 21, 2012

Luxbar in Chicago found success by focusing on seasonality with its cocktail menu, as well as reducing quantity, focusing on quality and paying special attention to local ingredients. More>>



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