With this installment, we’ll examine consumer feedback on what kind of promotions they find most informative and attractive.More>>

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

The operators of Scorpion Bar were looking to create an edgy but friendly rock ’n’ roll haven, complete with 100 tequilas, great live and DJ format music and a serious pull for industry-employed locals.More>>

Starting at 6 p.m. every Tuesday, tasting-sized appetizers range from $5 to $10 to a $20 platter, and a cocktail of the evening is available.More>>

Patrons are influenced by the nightclub operator through product promotions, house specialties, staff recommendations, table tents and other promotional point-of-sale.More>>

Amstel Light's summer “Unlock the Taste of Amstel’s Amsterdam” program will run in targeted on-premise accounts throughout the country beginning in June.More>>

Collaborating with a DJ in Houston, David Taylor creates an urban/country hybrid of music, mixing the words from country songwriter legends with hip-hop and rap instrumentals.More>>

Everyone loves a funny guy, and Will Ferrell’s character from the movie “Anchorman” certainly got some love and discussion at Taco Mac locations across Tennessee and Georgia this spring.More>>

At Red Square, located in Mandalay Bay Resort and Casino in Las Vegas, the menu features 30 cocktails and vodkas from around the globe. One vodka that sells particularly well in cocktails is Kai, made in Vietnam.More>>

The Toast on Tuesday promotion invites guests to come in each week and raise a glass to anything in their lives that is going well.More>>