Cinco de Mayo is almost here — known as the day U.S. residents celebrate Mexican culture with dancing, eating and especially drinking. Read on for promotions and recipes to try out at your venue.More>>

Heineken invites consumers to enjoy Heineken and Heineken Light through interactive music experiences for its 'Plug into Summer' on-premise initiative.More>>

Hard Rock Café and InterContinental Hotels Group took home the VIBE Vista Awards for alcohol-free offerings. Both categories were sponsored by Monin Gourmet Flavorings.More>>

BOND restaurant at The Langham, Boston, debuted its spring cocktail menu, which includes The $14 Statement Martini. One lucky customer who buys The Statement could win $7,500 diamond earrings.More>>

NCB First Round delivers several of the 50 Money-Making Ideas presented at the recent Nightclub & Bar Convention and Trade Show. Here are tips for Increasing Sales Without Raising Prices.More>>

Todd Chittick appointed at Kobrand Corp.; McCormick & Schmick’s “Lucky to Kiss a Stranger” promo; Jim Parkinson to design Rolling Stone LA logo; Copeland's of New Orleans and Darden to expand; and more.More>>

Here’s a sampling of the new bar menus from Occidental Grill & Seafood in Washington, D.C., Chicago’s N9NE Steakhouse, D.C.’s Founding Farmers and Heathman Restaurant and Bar in Portland, Ore.More>>

Any group that reserves the 14-seat Scorpion Table at Lupe Taqueria is challenged: a bottle of Scorpion Mezcal is on the house if one guest eats the scorpion at the bottom of the bottle.More>>

The Edison's Absinthe Fairy is an asset, helping sell absinthe to hesitant customers. Dressed in a beautiful costume, she stops by tables, offering a choice of three absinthe cocktails.More>>

At Flight 151 in New York City, every Tuesday night, when a customer orders a house-brand drink or draft beer, the bartenders flip a coin and if the customer calls it correctly the drink is free.More>>