Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>

On Wednesday, November 10th at 7 PM, Café Atlántico will host “Women in Wine”, a dinner featuring wines from leading female winemakers.More>>

Lucas Bols USA offers New York and Portland bargoers an opportunity to sample Bols Genever during Toast Back the Clocks, a Daylight Savings Time promotion.More>>

Espolón Tequila has teamed up with bartenders across the country to create Dia de los Muertos-inspired cocktails aptly named to celebrate this holiday with true spirit.More>>

While it may have a tough rocker image, Hard Rock has a soft side, and is one casual dining company that’s made a name for itself promoting and supporting National Breast Cancer Awareness Month. More>>

In this economy, specials may be key to keeping business on the rise, so that's what Pure Ultra Lounge is trying. Plus, Bella32 opens in Addison, Texas, complete with servers in LBDs.More>>

To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness promos?More>>

October is National Breast Cancer Awareness Month, and your restaurant, bar or nightclub can benefit both itself and this important cause with a few quick changes to the menu. More>>

After-work parties are the best and easiest way to add an entirely new day part to your week. But how exactly do you accomplish this? Find out some tips here.More>>