Drink Promos

News and articles for bar and nightclub drink programs.


Article
Flashback   March 7, 2011

Bringing back a decade everyone loved has proven profitable for Lola’s in West Hollywood when Owner Loren Dunsworth implemented a vintage cocktail night dedicated to the 1970s.More>>

Cucumber Martini Article
A Body-Conscious Koi   March 7, 2011

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

News
"Fire" TV Campaign Set to Ignite Jameson Growth Even Further   February 22, 2011

Jameson Irish Whiskey announces the launch of “FIRE” - new TV advertising creative that follows the tremendous success of Jameson’s “Tall Tales” TV campaign that debuted in 2009. More>>

El Vitral Article
The Vital Signs of El Vitral   February 8, 2011

El Vitral Mexican Cuisine and Tequila Lounge in San Diego promotes tequila by holding a monthly tequila tasting event. More>>

Rhumbar Article
A New Kind of “Guest Traffic”   February 8, 2011

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Crowd Scene Article
Three Steps to Promotion Success   January 26, 2011

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

News
Think Fire and Ice as Donovan House Unveils a Winter Ice Bar at its ADC Rooftop Lounge    January 25, 2011

Donovan House will transform its exclusive rooftop pool bar, ADC (Above DC), into a cold weather oasis as it unveils a new Winter Ice Bar sponsored by Russian Standard Vodka.More>>

News
42BELOW Vodka joins VICE on Seven Episode Series Featuring Chromeo, Bompas & Parr, Duckie Brown, Roman & Williams and more   January 18, 2011

Today VICE and 42BELOW vodka announce the debut of League of Two, a new Web series exploring the nature of creative partnerships. More>>



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