Drink Promos

News and articles for bar and nightclub drink programs.


Cucumber Martini Article
A Body-Conscious Koi   March 7, 2011

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

News
"Fire" TV Campaign Set to Ignite Jameson Growth Even Further   February 22, 2011

Jameson Irish Whiskey announces the launch of “FIRE” - new TV advertising creative that follows the tremendous success of Jameson’s “Tall Tales” TV campaign that debuted in 2009. More>>

El Vitral Article
The Vital Signs of El Vitral   February 8, 2011

El Vitral Mexican Cuisine and Tequila Lounge in San Diego promotes tequila by holding a monthly tequila tasting event. More>>

Rhumbar Article
A New Kind of “Guest Traffic”   February 8, 2011

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Crowd Scene Article
Three Steps to Promotion Success   January 26, 2011

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

News
Think Fire and Ice as Donovan House Unveils a Winter Ice Bar at its ADC Rooftop Lounge    January 25, 2011

Donovan House will transform its exclusive rooftop pool bar, ADC (Above DC), into a cold weather oasis as it unveils a new Winter Ice Bar sponsored by Russian Standard Vodka.More>>

News
42BELOW Vodka joins VICE on Seven Episode Series Featuring Chromeo, Bompas & Parr, Duckie Brown, Roman & Williams and more   January 18, 2011

Today VICE and 42BELOW vodka announce the debut of League of Two, a new Web series exploring the nature of creative partnerships. More>>

The Franklin Extra Credit Article
The Franklin in Philadelphia Cashes in on Cocktail Journey    December 21, 2010

Making your bar stand out among the happy hour crowd isn't easy. That's why The Franklin Mortgage & Investment Co. in Philadelphia decided to turn the happy hour concept on its head with its Extra Credit supplementary menu -- a bar menu that offers an educational cocktail journey any time of day. More>>



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