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Drink Promos

News and articles for bar and nightclub drink programs.


Malibu Cranberry-Cherry News
Malibu Cranberry-Cherry to Join the Malibu Flavor Portfolio   April 27, 2011

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's portfolio. More>>

Ruth's Chris Article
Chain Beverage Buzz: April 4, 2011   April 4, 2011

Olive Garden is getting a makeover, Buffalo Wild Wings takes a stand against the NFL lockout, Ruth's Chris Steak House partners with Penfolds Grange wine, T.G.I. Friday's upgrades its loyalty program and more.More>>

News
Ruth’s Chris Partners with Penfolds Grange Across the United States   March 31, 2011

Ruth’s Chris is proud to be the exclusive partner to celebrate the U.S. release of the 2006 Penfolds Grange.More>>

Rob Casillas Article
Top 10 Ideas: Promotions Made Simple   March 31, 2011

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

Reserve 101 Article
Making the Most of March Madness at Reserve 101   March 30, 2011

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four. More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

Article
Flashback   March 7, 2011

Bringing back a decade everyone loved has proven profitable for Lola’s in West Hollywood when Owner Loren Dunsworth implemented a vintage cocktail night dedicated to the 1970s.More>>

Cucumber Martini Article
A Body-Conscious Koi   March 7, 2011

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>



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