VIBE

General information, updates, registration information, schedule and post-show coverage for VIBE.


Social Media Game Plan Article
Social Media Game Plan = Success   August 19, 2013

Businesses can no longer solely rely on TV commercials and print media to market their products – everything has moved to the online sector; and though that might mean fewer expenses for the marketing department, it certainly means more time spent engaging with current and potential customers.More>>

Genghis Grill Article
Genghis Grill Keeps Cool    August 19, 2013

Promising to keep customers cool in the summer is a double edged sword for casual dining restaurants. This is part of what faced the units of the Genghis Grill when the chain launched last summer’s “Dream Come Blue” alcohol-free beverage promotion.More>>

VIBE Conference Article
Preparing for a Power-Packed Program at VIBE Conference   August 5, 2013

The VIBE team is in full gear. We’re working on all fronts to ensure that every attendee leaves the 2014 conference with usable information, ideas, and product awareness that aids in the betterment of their beverage programs.More>>

VIBE Vista Awards Article
Do You Have A Winning Beverage Program?    July 22, 2013

Well, there is only one way to find out! Enter the 2014 VIBE Vista Awards. Entries for the Awards must be submitted by September 16, 2013. Entry forms and details are available at www.vibeconference.com. More>>

Interstate Hotels & Resorts Article
Interstate Moves The Speakeasy Under Their Roof   July 22, 2013

Hotel bars, even those in less populated areas, are increasingly under pressure to keep their guests fed and watered with quality offerings. VIBE Vista award winner Interstate Hotels & Resorts does it with a new menu that takes aim at craft cocktails.More>>

Ruth's Chris Steak House Article
Ruth's Chris Profits From Wine Dinners    June 10, 2013

The upscale steak house chain took home the 2013 VIBE Vista award by making wine dinners hot once again.More>>

CORE - Chlidren of Restaurant Employees Article
VIBE Conference Raises More Than $54 Thousand For CORE   June 7, 2013

VIBE Conference partnered for the third time with Children of Restaurant Employees (CORE) to raise $54,200 in support of hospitality employee’s children afflicted with life-threatening or life-altering circumstance. More>>

VIBE Vista Awards News
Now Accepting Nominations For The 2014 VIBE Vista Awards    June 6, 2013

The annual VIBE (Very Important Beverage Executive) Conference announces nominations are now being accepted for the 2014 VIBE Vista Awards which will be presented March 25th in Las Vegas. More>>

royal caribbean Article
Royal Caribbean Sails Into Beer Sales   May 28, 2013

The cruise line's upgraded beer program has helped them stand out among competitors, and for it they took home the 2013 VIBE Vista award for Best Hotel, Cruise Line or Casino Operators beer program.More>>

Industry News News
TGI Fridays Is Shaking It Up And Aiming For Singles Crowd   May 13, 2013

Following a rough go that most restaurants experienced during the Great Recession, Friday’s has returned to profitability. From a loss of $4.8 million in 2010, the chain showed a net profit of $14.9 million in 2011 and $34.5 million in 2012.More>>



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