Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


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PROFITABLE PROMOTIONS | Bringing the Locals   May 13, 2009

B-native.com set up booths inside of Bar UnCommon every Tuesday from 5 p.m. to 7 p.m. in March to advertise the live gatherings on the site and through customer e-mail blasts.More>>

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PROFITABLE PROMOTIONS | Cocktail Carafes    May 4, 2009

At Benny the Bum in Philadelphia, Pa., carafes aren’t just for wine service. Owner Bret Levy offers a set series of Martinis in both full and half carafe options.More>>

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Star Power   May 1, 2009

How to ensure celebrity appearances drive business into your club without driving you crazy.More>>

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Recession-Busting Bar Menu   May 1, 2009

Shaw’s Crab House in Schaumburg, Ill., began enticing cash-strapped locals to visit between 3 and 6 p.m. daily to enjoy its Bar Bites Mermaid menu.More>>

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Tracking the Market   May 1, 2009

At the Base Bar, the staff watches the close of the stock market each day and changes prices for three specialty items based on how many points the market rose or fell that day.More>>

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Glasses and Revenues Raised   May 1, 2009

Salud in Tucson, Ariz., stocks 115 types of tequila, and each day at 5:30 p.m., rain or shine, people gather to end the workday and propose a free, traditional tequila toast.More>>

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Tabasco Offering $10,000 Reward for Recipe   April 30, 2009

Tough times call for tough chefs, so Tabasco is offering a $10,000 reward for the best recipe that won't break the budget.More>>

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PROFITABLE PROMOTIONS | Tracking the Market    April 29, 2009

Staff at the Base Bar watch the close of the stock market each day and sets the new price for three specialty items based on how many points the market rose or fell that day.More>>

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FOX Sports Grill Launches New Hunger for Competition and Thirst for Action Menus   April 21, 2009

Expanded food menu and first corporate-wide beverage menu are a home run among guests.More>>

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Singing and Sipping   April 2, 2009

This season’s “American Idol” season inspired Hula Hula manager Jim Cummings to take karaoke contests to a higher level.More>>



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