Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Information is Power Article
Information is Power – Part III   August 6, 2009

With this installment, we’ll examine consumer feedback on what kind of promotions they find most informative and attractive.More>>

Article
From Down to Up: There Should be No Down Nights in This Economy   August 5, 2009

It is my belief and experience that the proverbial “off night” is the greatest opportunity a bar or nightclub owner has to add bottom line profitability.More>>

Promotions Article
Anatomy of a Promotion: Pitcher Perfect   August 5, 2009

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

Pantless Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Article
Capitalizing on a True Trend   August 5, 2009

The operators of Scorpion Bar were looking to create an edgy but friendly rock ’n’ roll haven, complete with 100 tequilas, great live and DJ format music and a serious pull for industry-employed locals.More>>

Casa Noble Tequila Article
Taste of Tuesday in 2009   August 5, 2009

Starting at 6 p.m. every Tuesday, tasting-sized appetizers range from $5 to $10 to a $20 platter, and a cocktail of the evening is available.More>>

blank Article
Free Rounds for Caps Fans   August 5, 2009

Beginning with the Capitals’ final game against the New York Rangers in the NHL Eastern Conference Quarterfinals, for every Capitals’ goal, each person at Darlington House got a free beer.More>>

Pants Flyer Article
Pants-less Profits   August 5, 2009

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

News
Borgata Hotel Casino & Spa Launches Nightlife Loyalty Program   July 30, 2009

Borgata Nightlife Rewards can be used at mur.mur, MIXX, Gypsy Bar and B Bar.More>>

Info Is Power Article
Information is Power: Part 2   July 23, 2009

Patrons are influenced by the nightclub operator through product promotions, house specialties, staff recommendations, table tents and other promotional point-of-sale.More>>



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