Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


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Mixology Showdown: Take One   December 7, 2009

Room at Twelve Centennial Park's Steven Kowalczuk hosted the ultimate challenge in November: The Mixology Showdown, a competition sponsored by Grand Marnier.More>>

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In Season: Happy Holiday Promotions and Drinks   December 2, 2009

From drink specials to ugly sweater contests, we’ve compiled a list of some creative promotions bar operators and suppliers have in store for this holiday season.More>>

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Ruby Tuesday: 5 is the Magic Number   November 30, 2009

VIBE checked in with Andy Scoggins, vice president of culinary and beverage for Ruby Tuesday to find out more about the $5 Premium Cocktail program.More>>

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Cocktails for Charity   November 25, 2009

Through the end of the year, Lola’s will donate 100 percent of the sales of three select holiday Martinis to their designated charity. Each Martini is a reflection of the charity itself.More>>

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Own the Classic Glass to Drink the Official Cocktail of New Orleans    November 23, 2009

Tales of the Cocktail and the New Orleans Culinary and Cultural Preservation Society are selling the Official Cocktail of New Orleans Sazerac glass for holiday gifts.More>>

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Profitable Promotions:December 2009   November 17, 2009

Source: Patrick Henry Creative Promotions www.phcp.comMore>>

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Making Happy Hour Downright Ecstatic   November 10, 2009

Happy hour is becoming more popular, and operators who step up with something interesting stand to benefit. If you haven’t revised your happy hour program recently, consider these steps.More>>

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Come to the Cabaret   November 10, 2009

The group behind Martini Park has been running a successful Monday night act called “Life is a Cabaret Mondays” since mid-July of this year.More>>

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Tweet Tweet!   November 10, 2009

New York City's Southern Hospitality benefits from a successful Twitter campaign, offering guests fun factoids or the opportunity for free or discounted drinks for repeating a Tweet.More>>

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One Bar's Answer to Health Care Reform   November 10, 2009

London Lennies in Queens, N.Y., created a "flu shot" menu for the season: a ‘Flu Shot’ oyster shooter of tequila, a gazpacho medley of fresh herbs, vegetables and lime juice.More>>



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