Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Article
Promote at Your Nightclub for a Prosperous New Year   December 23, 2009

On-premise drink sales are expected to decline again in 2010, but nightclub operators who host dynamic promotions stand a strong chance of reversing that trend.More>>

Mistletoe Cocktail Article
Holiday Drink Recipe Hits   December 23, 2009

Holiday season is officially here, so here’s a compilation of recipes for your easy perusal. But you better get mixing, shaking and straining — there’s not much time left!More>>

Donna Hood Crecca
Promote for a Prosperous New Year   December 21, 2009

We all know that the on-premise drinks business declined significantly in 2009 — we can only go up from here, right? Well, maybe.More>>

News
Heineken Leverages UEFA Sponsorship in On-premise Channel   December 21, 2009

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

New Years Promotion logo Article
New Year's Eve Promotions to Ring in 2010   December 16, 2009

Bars better be ready with their best foot forward this New Year’s Eve. Provide guests with fun themed drinks, lavish Champagne toasts or cheesy party favors. Read on for ideas.More>>

Architectural Punch Bowl Article
Toasting Jerez, Supersize Punchbowls & Black Friday   December 15, 2009

Information on: the upcoming finals of 2009 Vinos de Jerez Cocktail Competition, Bompas & Parr's world's largest drinkable punchbowl and NYC's Oak Room's Black Friday special.More>>

Sazerac Glass Tales of the Cocktail Article
Sazerac Glass & Tomato Inspiration   December 14, 2009

Tales of the Cocktail presents the Official Cocktail of New Orleans Sazerac Glass, and tomato juice company Red Gold offers creative recipes beyond the Bloody Mary.More>>

Cuervo Margarita at Chevys Article
Real Mex Reignites Drink Programs at El Torito, Chevys   December 13, 2009

VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.More>>

Ojo Rojo cocktail Article
Calling Card Cocktail Creations   December 9, 2009

Everyone should be known for something, and what better thing for a bar to be known for than a special drink? Signature cocktails spice up a menu and get patrons to try something interesting.More>>

Holiday Martini Article
Redemption Bar & Grill in NYC Says “Happy Holidays”   December 9, 2009

Redemption Bar and Grill in New York City will host a Happy Effen Holidays party Dec. 14, sponsored by Effen Vodka. Every guest who turns in a business card receives a free cocktail.More>>



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