Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


News
Heineken Summer Program Invites Consumers to 'Plug Into Summer' For Amazing On-Premise Experiences   April 27, 2010

Heineken invites consumers to enjoy Heineken and Heineken Light through interactive music experiences for its 'Plug into Summer' on-premise initiative.More>>

Article
Product News: Geordie Schooner   April 19, 2010

Information on the following new products: Geordie Schooner glass from Newcastle; The BarMaster inventory control system; and The Bitter Truth's Creole Bitters.More>>

Article
Confidence & Sales are Up – Will Diners Drink Up?   April 19, 2010

In the wake of stronger consumer confidence and increased sales, savvy operators are examining how to court a customer now accustomed to getting “deals” when dining out.More>>

Hard Rock Cafe Article
VIBE Vista Awards Honor Alcohol-Free Programs   April 19, 2010

Hard Rock Café and InterContinental Hotels Group took home the VIBE Vista Awards for alcohol-free offerings. Both categories were sponsored by Monin Gourmet Flavorings.More>>

Article
New Products: Bacardi Torched Cherry   April 14, 2010

Information on the following new products: Bacardi Torched Cherry flavored rum, Geordie Schooner glass from Newcastle Brown Ale and PZ-World Digital Signage.More>>

Article
Five Tips on Top-Shelf Barmanship   April 14, 2010

What makes the difference between a great cocktail at home and a great cocktail at your venue is barmanship. Here are this week’s five low or no-cost money-making ideas.More>>

The Statement Martini Article
The $14 Martini Worth $7,500   April 14, 2010

BOND restaurant at The Langham, Boston, debuted its spring cocktail menu, which includes The $14 Statement Martini. One lucky customer who buys The Statement could win $7,500 diamond earrings.More>>

Article
Six Tips for Boosting Revenue   March 24, 2010

NCB First Round delivers several of the 50 Money-Making Ideas presented at the recent Nightclub & Bar Convention and Trade Show. Here are tips for Increasing Sales Without Raising Prices.More>>

Chocolate Kiss Cocktail Article
Chain Beverage Buzz: March 22, 2010   March 22, 2010

Todd Chittick appointed at Kobrand Corp.; McCormick & Schmick’s “Lucky to Kiss a Stranger” promo; Jim Parkinson to design Rolling Stone LA logo; Copeland's of New Orleans and Darden to expand; and more.More>>

Wet Republic Article
WET Republic Declares War on Nightlife   March 18, 2010

MGM Grand’s WET Republic Ultra Pool implemented the nightlife promotional model for this year's pool season to compete with Las Vegas nightlife.More>>



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