Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Bella32 uniforms Article
Promotions and Black Dresses Drive Traffic in Texas   October 14, 2010

In this economy, specials may be key to keeping business on the rise, so that's what Pure Ultra Lounge is trying. Plus, Bella32 opens in Addison, Texas, complete with servers in LBDs.More>>

Newsletter
Promo Power Oct 13, 2010 -- New Halloween Cocktails and Making the Most of Sponsors   October 13, 2010

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Suitcase Article
Bring Them In, Send Them Off: Suitcase Party Promotion   October 13, 2010

Want to draw in guests on a Friday night, and build loyalty within your bar or nightclub? Then why not host a Suitcase Party? More>>

Steve Ray Article
Maximizing the Value of Event Sponsorships   October 13, 2010

From the corner tap to independent restaurants to national chain locations, anyone with a bar tends to be inundated with event or promotion sponsorship requests from spirits, beer and wine brands. More>>

blank Article
Make Sampling Sell   October 11, 2010

Brand promotions in bars and nightclubs are nothing new. For the brand, promotions are important to reach a specific audience as well as expose consumers to the product. More>>

calendar Article
Inspired Promotion Planner — October and November   October 11, 2010

From National Liqueur Day to Celebrate Your Unique Talent Day, there are plenty of creative ways to draw in crowds in October and November.More>>

Lillie Q Bloody Mary Article
Moonshine on the Menu   October 11, 2010

To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>

Oyster promotion shaw's crab house Article
Oysters for Everyone   October 11, 2010

The promotion at Shaw's Crab House offers fresh 25-cent oysters from 3 to 6 p.m. and servers suggest pairing the oysters with wine flights or Goose Island Brewery’s Sofie Ale.More>>

Union Hall Brooklyn Article
A Taste of Home   October 11, 2010

Union Hall, located in the Park Slope neighborhood of Brooklyn, N.Y., hosts a constant stream of promotions, but its latest one is tapping into a very hot trend: home brewing.More>>

Donna Hood Crecca
Breast Cancer Awareness Alcohol Promos: A Faux Pas or Not?   October 8, 2010

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness promos?More>>



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