Bars better be ready with their best foot forward this New Year’s Eve. Provide guests with fun themed drinks, lavish Champagne toasts or cheesy party favors. Read on for ideas.More>>

Information on: the upcoming finals of 2009 Vinos de Jerez Cocktail Competition, Bompas & Parr's world's largest drinkable punchbowl and NYC's Oak Room's Black Friday special.More>>

Tales of the Cocktail presents the Official Cocktail of New Orleans Sazerac Glass, and tomato juice company Red Gold offers creative recipes beyond the Bloody Mary.More>>

VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.More>>

Everyone should be known for something, and what better thing for a bar to be known for than a special drink? Signature cocktails spice up a menu and get patrons to try something interesting.More>>

Redemption Bar and Grill in New York City will host a Happy Effen Holidays party Dec. 14, sponsored by Effen Vodka. Every guest who turns in a business card receives a free cocktail.More>>

(Le) Poisson Rouge in New York City offers a gift card through web site Groupon, offering purchasers a 57 percent discount on food and beverage at the club.More>>

Frankie’s Tiki Room now hosts a daily double feature movie screening starting at 4 a.m. that is free and open to the public, attracting late-night guests and increasing beverage sales.More>>

For guests enjoying a night out at Red Square, Las Vegas’ Russian-themed nightlife and dining destination at Mandalay Bay, they can receive free caviar with group drink orders.More>>

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>