Happy hour is important for any bar or restaurant, but in order to run a successful one, bar and restaurant owners must know how to cater to a happy hour crowd while ultimately cultivating a loyal customer base.More>>

While many of the tried-and-true strategies still work, new ideas, approaches and media now make promotions more appealing — and therefore effective — for today’s customer.More>>

Product photos and information on: McCain Signature Crescent Cut Fries, atmosphere A/V entertainment system, PulseCode Locks and Bag End Loudspeaker System.More>>

Nightclub & Bar is launching its new weekly e-newsletter, NCB Promo Power, this September. It will showcase real promotions that work, expert advice and tools for planning promotions that will keep patrons knocking down your door.More>>

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef & Beer event. Here's a look at the planning process.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>