Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


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Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

News
Chauvet Sponsors IDMA, Winter Music Conference   March 22, 2011

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>

News
Jim Beam Partners With 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts   March 22, 2011

Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. More>>

NCB Show Article
Seen and Heard on the NCB Show Floor   March 21, 2011

From March 7-9, the Nightclub & Bar Show took over the Las Vegas Convention Center with a series of educational seminars and workshops (not to mention an energetic exhibit floor). Here are some worthwhile nuggets and notable events from the conference program!More>>

National Restaurant Association Article
March Madness Proves Profitable for Restaurants, Bars   March 16, 2011

March Madness is a lucrative event for restaurants and bars, according to the National Restaurant Association survey. Are you ready to tap into the insanity and ramp up business at your bar? More>>

News
First Official Guinness Store in the U.S. Opens in Las Vegas at The Shoppes at Mandalay Place   March 14, 2011

The first official Guinness Store in the U.S. will have its grand opening inside the Shoppes at Mandalay Place in Las Vegas Strip on St. Patrick’s Day.More>>

News
Dos Equis Reveals "The Lost Art of Celebrating Cinco" Spring Retail Program   March 14, 2011

Dos Equis Lager is revealing details of the brands’ Lost Art of Celebrating Cinco spring retail and on-premise program.More>>

News
Hiram Walker Cordial Named Exclusive Cordial of National Broadcast TV Show, HotMixology   March 14, 2011

Starting on January 24 and continuing through the rest of the season, Hiram Walker products are the exclusive cordial mixed in cocktails that will be featured in each episode. More>>

Alissa Ponchione
Patrick Henry's Successful Promotion Ideas    March 9, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Patrick Henry discussed the evolution of promotions over the past 20 years. More>>



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