Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


News
Heineken to Host The Spot in New York this Summer   June 16, 2011

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.More>>

News
Birra Moretti Encourages Americans to Enjoy Lunch Like Italians   June 16, 2011

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. More>>

Kelly Magyarics Article
5 Tips for Wine-List Development   June 15, 2011

By-the-glass wine lists often are a customer’s first impression of a restaurant or bar, and patrons keep a keen eye on its selection and value. Here are five tips that will help you get the most out of your wine list. More>>

JoAnn Cianciulli
On Location with "Bar Rescue:" Canyon Inn in Yorba Linda, Calif.   June 14, 2011

The Canyon Inn in Yorba Linda, Calif., is a confused little spot with an identity crisis; bar tabs and clientele are at an all-time low. Enter Jon Taffer and the "Bar Rescue" crew!More>>

News
The Prime Rib Introduces Three New Silver Cocktails to Celebrate its Silver Plate Award   June 14, 2011

The Prime Rib in Washington, D.C., was honored with The Silver Plate award and plans to offer three new silver cocktails and a dessert to its menu. More>>

News
Pucker Flavored Vodka Partners With Patti Stanger to Play Matchmaker    June 13, 2011

Patti Stanger, star of Bravo's "Millionaire Matchmaker" and Pucker Flavored Vodka team up with Vodka's "Break Up and Match Up" program. More>>

VIBE Awards Article
2011 VIBE Vista Awards Honor Best Special Event Programs    June 13, 2011

Kona Grill and O'Sheas Caesars Entertainment take home VIBE Vista's Special Event Program honors at the 2011 VIBE Conference in Las Vegas. More>>

News
Hangar One Vodka Launches Blimp Tour Across the United States   June 8, 2011

Hangar One Vodka distillers will crisscross the country in a blimp, hosting cocktail contests, blimp rides and Hangar One picnics with a fully functional vintage Hangar One airstream trailer and a 15-person flight crew.More>>

32 Luxe Lounge Article
Social Standards   June 8, 2011

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

Crowd Scene Article
Generating Loyalty in Your Customers   June 8, 2011

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>



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