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Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Dusk Article
Promos with Pay-off   March 7, 2011

Putting together a promotion that involves a sweepstakes, contest, raffle or other type of enter-to-win component takes serious forethought and homework.More>>

Article
Flashback   March 7, 2011

Bringing back a decade everyone loved has proven profitable for Lola’s in West Hollywood when Owner Loren Dunsworth implemented a vintage cocktail night dedicated to the 1970s.More>>

Cucumber Martini Article
A Body-Conscious Koi   March 7, 2011

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

Brides Article
Wearing White & Sky Blue   March 7, 2011

Sky Blue in Park City, Utah, came up with the Bridal Party promotion. On opening night, they invited female guests to wear their old wedding gowns and/or bridesmaids’ dresses. More>>

Spin Article
Paddling It Out   March 7, 2011

Susan Sarandon, co-owners Franck Raharinosy, Andrew Gordon and Jonathan Bricklin opened SPiN in Manhattan two years ago. More>>

Static
Vacation Adventures International   March 3, 2011

Vacation Adventures International is a 25-year-old incentive travel company offering luxury vacations including a Bahamas Cruise Excursion (cruise & land package) and Air/Resort packages to the nation’s top destinations.More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

The Tavern Downtown Article
Shooting for Profits   February 23, 2011

The Tavern Hospitality Group, with six locations in the Denver area, is gearing up for its first March Madness college basketball tournament by pulling out all the stops.More>>

News
"Fire" TV Campaign Set to Ignite Jameson Growth Even Further   February 22, 2011

Jameson Irish Whiskey announces the launch of “FIRE” - new TV advertising creative that follows the tremendous success of Jameson’s “Tall Tales” TV campaign that debuted in 2009. More>>

News
George Killian’s Irish Red Raises a Pint and the Stakes This St. Patrick’s Day    February 22, 2011

To celebrate St. Patrick’s Day, George Killian’s Irish Red is giving beer drinkers a chance to win a trip to the birthplace of the famous red lager. More>>



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