While it may have a tough rocker image, Hard Rock has a soft side, and is one casual dining company that’s made a name for itself promoting and supporting National Breast Cancer Awareness Month. More>>

In this economy, specials may be key to keeping business on the rise, so that's what Pure Ultra Lounge is trying. Plus, Bella32 opens in Addison, Texas, complete with servers in LBDs.More>>

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Want to draw in guests on a Friday night, and build loyalty within your bar or nightclub? Then why not host a Suitcase Party? More>>

From the corner tap to independent restaurants to national chain locations, anyone with a bar tends to be inundated with event or promotion sponsorship requests from spirits, beer and wine brands. More>>

Brand promotions in bars and nightclubs are nothing new. For the brand, promotions are important to reach a specific audience as well as expose consumers to the product. More>>

From National Liqueur Day to Celebrate Your Unique Talent Day, there are plenty of creative ways to draw in crowds in October and November.More>>

To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>

The promotion at Shaw's Crab House offers fresh 25-cent oysters from 3 to 6 p.m. and servers suggest pairing the oysters with wine flights or Goose Island Brewery’s Sofie Ale.More>>

Union Hall, located in the Park Slope neighborhood of Brooklyn, N.Y., hosts a constant stream of promotions, but its latest one is tapping into a very hot trend: home brewing.More>>