Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


News
Diageo Supports New Jersey’s “Cops in Shops” Program Designed to Combat Underage Drinking   July 1, 2011

Diageo announced its support of “Cops in Shops,” where police officers are placed undercover in retail locations where they will pose as store employees to stop underage drinking. More>>

The Tavern Downtown Article
Score!   June 29, 2011

But just because there’s nothing on the flat screens doesn’t mean your sales should suffer. You don’t have to settle! You have a star player just waiting in the wings: beer. More>>

Capitol Skyline Hotel Article
Fourth of July Promos We Love   June 29, 2011

The Fourth of July is right around the corner, and you should be preparing your own special promo for it. Here are what bars and clubs around the country are doing this Independence Day weekend: More>>

Cocktails Article
5 Tips for Alcohol-Free Profits   June 29, 2011

Kathy Casey and Robert Plotkin share tips on how to add alcohol-free drinks to your menu that also will help your bottom line. More>>

mad46 Article
Mixing Movies and Cocktails at mad46   June 29, 2011

Mad46, a New York City rooftop lounge, hosts a Summer Movie Night promotion that draws on the nostalgic sensibilities of patrons while offering themed drinks and prizes. More>>

Fireworks Article
Patriotic Parties Prove Profitable   June 22, 2011

The Fourth of July, Memorial Day and Labor Day holidays can be big money nights at you establishment, turning your bar or club into the go-to destination for these annual events.More>>

Cuba Libre Article
The Daiquiri Also Rises   June 22, 2011

Cuba Libre Restaurant and Rum Bar celebrates Ernest Hemingway's birthday with a month-long daiquiri-a-day promotion. More>>

News
Heineken to Host The Spot in New York this Summer   June 16, 2011

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.More>>

News
Birra Moretti Encourages Americans to Enjoy Lunch Like Italians   June 16, 2011

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. More>>

Kelly Magyarics Article
5 Tips for Wine-List Development   June 15, 2011

By-the-glass wine lists often are a customer’s first impression of a restaurant or bar, and patrons keep a keen eye on its selection and value. Here are five tips that will help you get the most out of your wine list. More>>



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