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Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


News
Taverns and Bars Celebrate “Tavern Month” This May   April 29, 2011

Tavern Month is a chance to raise awareness of the long-standing role of local bars and taverns in communities large and small across the United States.More>>

News
Heineken Sweepstakes Will Send Two Lucky Fans on All-Expense Paid Trip to Amsterdam   April 27, 2011

To celebrate the success of its "The Entrance" campaign, Heineken is offering two lucky fans an all-expenses-paid trip to Amsterdam.More>>

News
Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers   April 27, 2011

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. More>>

News
Corona Extra Launches New National Hispanic Campaign    April 27, 2011

Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to strengthen the brand’s relevance among Hispanics in the United States. More>>

News
French's Mustard Mixology Program Makes Menus Memorable   April 27, 2011

With the French's Mustard Mixology program, operators can become French's Mustard Mixologists simply by mixing French's Mustards with back-of-house ingredients.More>>

Malibu Cranberry-Cherry News
Malibu Cranberry-Cherry to Join the Malibu Flavor Portfolio   April 27, 2011

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's portfolio. More>>

Casey's Pub Article
Sweet Charity   April 27, 2011

For Nick Fosberg, owner of Casey's Pub in Rockford, Ill., holding charity events not only helps others but also drives new customers to his bar. More>>

Barbecue Article
Serving Up Profits With Cook-off Competitions   April 27, 2011

With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.More>>

Margarita Article
Cinco de Mayo Promos We Love   April 20, 2011

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

News
Heineken is Set to Rock this Summer with Exclusive Consumer VIP Experiences   April 19, 2011

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>



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